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A Guide to Using Augmented Reality for Ecommerce and Retail (David Ripert, Entrepreneur Europe)

Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine out of ten brands prepare to cater to the 3.5 billion users that are projected by 2022.

A Guide to Using Augmented Reality for Ecommerce and Retail (entrepreneur.com)