Categorie
Asia

Asia’s consumer map is being redrawn (Jeongmin Seong and Tiago Devesa, Brookings)

Asia is the world’s consumption growth engine—miss Asia and you could miss half the global picture, a $10 trillion consumption growth opportunity over the next decade. While sheer scale remains key to the story of the region’s consumer markets in the next 10 years and beyond, also vital is rising diversity amid significant social, demographic, and technological change. Asia’s consumer map is being redrawn.

Asia’s consumer map is being redrawn (brookings.edu)