BETTER BUSINESS – How to make your business thrive by doing good (Laurent Marbacher, Isaac Getz, WEF)

Stakeholder capitalism will enable a Great Reset of the economy. Image: Wonderlane/Unsplash
  • Doing good indiscriminately is a pitfall, because it’s not effective enough.
  • A company cannot maximize its profits and minimize its environmental damage at the same time.
  • Calculating how social value leads to profits makes it a means, instead of an end.