(Cybersecurity) Affrontare la piaga delle frodi pubblicitarie (fonte: Infosecurity)

Adam French

While cybersecurity and fraud are making the headlines, advertising fraud continues to be overlooked and undervalued as a genuine issue impacting organizations. Often dismissed as a dilemma for the marketing team to solve alone, the losses and impact on organizations are too consequential not to be an integral part of your cybersecurity strategy. The 2021 cost of digital ad fraud worldwide was $65bn, according to Statista, double the value of fraudulent transactions made by payment cards worldwide. Many businesses are at a critical time economically, and when tightening their bottom line, any loss is too great.

Tackling the Scourge of Advertising Fraud – Infosecurity Magazine (infosecurity-magazine.com)

Marco Emanuele
Marco Emanuele è appassionato di cultura della complessità, cultura della tecnologia e relazioni internazionali. Approfondisce il pensiero di Hannah Arendt, Edgar Morin, Raimon Panikkar. Marco ha insegnato Evoluzione della Democrazia e Totalitarismi, è l’editor di The Global Eye e scrive per The Science of Where Magazine. Marco Emanuele is passionate about complexity culture, technology culture and international relations. He delves into the thought of Hannah Arendt, Edgar Morin, Raimon Panikkar. He has taught Evolution of Democracy and Totalitarianisms. Marco is editor of The Global Eye and writes for The Science of Where Magazine.

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