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Denmark – Can meat producers communicate about sustainability? (Euractiv)

A view of the farm of Danish Crown farmer Niels Aage Arve in Hjortshøj, Denmark. © Danish Crown

Astrid Gade – VP Corporate Communication Danish Crown

Building a sustainable food sector is one of the greatest and most complex challenges the world is facing today. Food production is a source of GHG emissions, the sector is vulnerable to climate change, and simultaneously the world’s population is growing. Solving this challenge requires strong commitment from farmers and producers to find new ways of producing food, and from consumers to choose the most sustainable alternative in their everyday lives. Neither farmers, producers nor consumers can do it alone – only by working together, we can drive real change.

Can meat producers communicate about sustainability? – EURACTIV.com