HIGHER EDUCATION – How COVID-19 has changed the face of fundraising for higher education (Samuel Martin-Barbero, Juan Pablo Murra Lascurain, WEF)

Students walk through the campus of Temple University, which has an enrollment of more than a 38,000 and offers 464 academic degree programs, in Philadelphia, Pennsylvania, U.S. on December 1, 2016.      To match Special Report COLLEGE-CHARITIES/     REUTERS/Mark Makela - TM3ECC1196W01
Universities need to increase their social engagement with the outside world. Image: REUTERS/Mark Makela
  • Universities could increase fundraising if they start expanding their social purpose off-campus.
  • It is essential that universities become nimbler, more global in their approach, and less isolated in their social agenda and fundraising action.
  • The pandemic will reshape how higher education systems decide on what needs more external funding and financial support.