(Innovation/Technology) Ribbon wants to make it easier for product teams to interview users (TechCrunch)

Steve O’Hear

Everybody says they want to build user-centric companies and products, but how exactly is that achieved? Talking and listening to users, of course — a task that is both unnecessarily time-consuming and cumbersome to organise, according to Axel Thomson, a former product manager at U.K. recipe-box subscription unicorn Gousto.