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TechInnovation – Ford F-150 Lightning electric pickup reservations surpass 120,000 (TechCrunch)

Rebecca Bellan writes: Ford and its F-150 pickup, the automaker’s best-selling vehicle, have consistently inspired brand loyalty from pickup truck owners. According to the J.D. Power 2020 U.S. Automotive Brand Loyalty Study, Ford has a 54.3% loyalty rate. Now as the automaker moves to electrify its fleet, it seems to be bringing in fresh buyers.

go to TechCrunch: Ford F-150 Lightning electric pickup reservations surpass 120,000 | TechCrunch