TechInnovation – Ethical considerations for surveys (Diana Lavery, Jennifer Mendez, Esri)

Have you ever taken a survey that made you feel confused, or even frustrated? Or have you given a survey that respondents ghosted halfway?

Survey participation is a crucial part of success with surveys. Yet survey design experts cite sensitivity to the information provided as a common reason for non-response. Survey ethics is a way to increase trust by being sensitive to information which respondents shareFor example, ensuring respondent privacy and confidentiality can help build trust with your respondents. By incorporating ethics in both recruitment and design, completion rates can improve while helping everyone do the right thing.

Ethical considerations for surveys (