Facebook founder and CEO Mark Zuckerberg told listeners to his July 2021 quarterly earnings call that “I expect people will transition from seeing us as a social-media company to seeing us as a metaverse company.” A few weeks later, the business plan had morphed into a political plan and the Washington Post headlined, “How Facebook’s ‘metaverse’ became a political strategy in Washington.” “[T]he metaverse is already a full-on political push,” the article explained, with the goal to position the company “far from the controversies of social media”, such as privacy, antitrust, content moderation, and political extremism.
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