The metachallenges of the metaverse (Tom Wheeler, Brookings)

Facebook founder and CEO Mark Zuckerberg told listeners to his July 2021 quarterly earnings call that “I expect people will transition from seeing us as a social-media company to seeing us as a metaverse company.” A few weeks later, the business plan had morphed into a political plan and the Washington Post headlined, “How Facebook’s ‘metaverse’ became a political strategy in Washington.” “[T]he metaverse is already a full-on political push,” the article explained, with the goal to position the company “far from the controversies of social media”, such as privacy, antitrust, content moderation, and political extremism.

The metachallenges of the metaverse (