Lindsey Barrett, Laura Moy, Paul Ohm, and Ashkan Soltani write: How does a hundred-year-old agency shift its resources and focus to grapple effectively with Big Tech and some of the biggest policy puzzles of a generation? The Federal Trade Commission (FTC) has faced this challenge since the dotcom era. As it still scrambles to adjust, the FTC has received harsh criticism in recent years for its approvals of ballooning tech mergers and its seeming inability to deter or avert privacy scandal after privacy scandal. At the same time, popular interest in reining in Big Tech and protecting privacy has mounted. Perched at the intersection of these two issues is a wonky but fundamental problem for the agency: Do the FTC’s longstanding conflict-of-interest rules unnecessarily impede the agency’s ability to attract, retain, and deploy technical expertise that it badly needs?