USA. Regolamentazione della privacy e uso dei dati nella pubblicità digitale

Cameron F. Kerry and Mishaela Robison, Brookings:

In the debate over federal privacy legislation, advertising and marketing loom large. Social psychologist Shoshana Zuboff coined the term “surveillance capitalism” to describe the advertising business model as built on monetizing the collection, use, and sharing of digital information and testified to a House committee that the model is “founded on the premise that privacy must fall.” Her concept has been echoed by the Federal Trade Commission (FTC) in their privacy rulemaking notice last August, which framed its inquiry as about “commercial surveillance.”

Regardless of how it is characterized, digital advertising is a significant factor in the unbounded spread of personal information. Under the status quo, most companies can set the rules for what data they collect and what they do with it. Without boundaries around the collection, use, and sharing of personal data, the complex systems that support digital advertising have become online tornadoes, rapidly sucking up data and spreading it across the landscape. The American Data Privacy and Protection Act (ADPPA), a House bill reported out of committee by a 53-2 vote, goes further than any other comprehensive privacy bill proposed or enacted to put objective boundaries around the collection, use, and sharing of personal information and to change digital advertising practices.

Rulemaking in privacy legislation can help dial in ad regulation (

Marco Emanuele
Marco Emanuele è appassionato di cultura della complessità, cultura della tecnologia e relazioni internazionali. Approfondisce il pensiero di Hannah Arendt, Edgar Morin, Raimon Panikkar. Marco ha insegnato Evoluzione della Democrazia e Totalitarismi, è l’editor di The Global Eye e scrive per The Science of Where Magazine. Marco Emanuele is passionate about complexity culture, technology culture and international relations. He delves into the thought of Hannah Arendt, Edgar Morin, Raimon Panikkar. He has taught Evolution of Democracy and Totalitarianisms. Marco is editor of The Global Eye and writes for The Science of Where Magazine.

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